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Good shows on the Web: worth 2.8x as much as prime-time TV

Started by attentionspanmedia · 8 months ago

This Inside Online Video starts with the exciting nugget at the heart of a recent Forrester Research report: prime-time TV advertising time goes for $25 per thousand views (CPM), while the best-produced shows garner $70 CPM on the Web. That sounds about right to us. Also nice to hear tha ... Continue reading »

1 comment

  • I like it. Great info, and am very keen on what the people at Visual Measures are doing.

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